Winning Against Private Label with Usage Intelligence

Private label competition is intensifying across CPG categories. But the battle can be won with the help of Usage Intelligence. 

An air freshener brand faced a familiar challenge competing with private label: higher satisfaction, but shrinking shelf share. 

So they turned to UseSights and The XMOT Method to decode real-world behavior–beyond what traditional research could reveal. 

In this quick ≤ 60-second video, see how the brand: 

• uncovered hidden frustrations with private labels 
• reframed its communication around real usage moments 
• achieved a 4% market share lift without competing on price