Winning Against Private Label with Usage Intelligence
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Private label competition is intensifying across CPG categories. But the battle can be won with the help of Usage Intelligence.
An air freshener brand faced a familiar challenge competing with private label: higher satisfaction, but shrinking shelf share.
So they turned to UseSights and The XMOT Method to decode real-world behavior–beyond what traditional research could reveal.
In this quick ≤ 60-second video, see how the brand:
- uncovered hidden frustrations with private labels
- reframed its communication around real usage moments
- achieved a 4% market share lift without competing on price
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