If you’re not integrating consumer empathy into your research strategy,
you’re limiting the insights you need to make the right decisions.
Understanding your audience, all the way down to the very core of their being, is the only way your brand will be able to give them the products they truly desire and experiences they rave about. Consumers are more than just consumers - they're humans. Make sure your research approach treats them as such.
Until you’ve spent time getting to know your consumers on a more personal level, you’re really just taking a shot in the dark, hoping what you're doing works. But that’s an easy way to not only ensure your products fail, but also turn people off to your brand entirely.
Consumers want a brand that immediately “gets” them. You need to be learning from them – not the other way around.
For brands that are bold enough to listen to their audience,
the benefits are endless.
deepest thoughts, feelings,
needs for better
Staying ahead of
You can’t always expect your consumers’ lives to align with your research schedule. QualSights' Mobile Qualitative Platform enables study participants to capture videos of whenever they are shopping for or using a product so you can live their experience firsthand. Feel what they feel, see their joys and frustrations, and then go out and make it better.
Inspired by Netflix, QualSights’ innovative global voiceover technology allows researchers to run qualitative studies in any country, capturing all responses in the study participants’ native tongue. Video insights are delivered in the researcher’s language, but also include the local accents and verbal/nonverbal cues for deeper emotional understanding.