Bring each consumer segment to life and build cohort empathy for Research and Development, Innovation, Sales, and Marketing stakeholders across multiple regions, nationally, and globally.
Better understand consumer behavior in a post-pandemic and economically unstable world by capturing more precise and rich consumption behavioral data about your brand and competitors.
Improve understanding of different habits and practices and how those impact your brands, competitors, and the overall category while improving communication with your target audience.
Innovation gets a lot of attention, but growth also comes from your base. Leverage passive data collection technology to better understand usage occasions and patterns to increase existing consumption and find new usage opportunities.
Inspire innovative new products and offerings by observing consumers in multiple contexts to truly understand their needs and desires, their pain points, and what brings them joy.
