Who It’s For
Shopping behaviors and point-of-sale experiences have been and always will be a key lever in converting sales. Shelving, signage, assortment, packaging, navigation and choice are just some of the nuanced complexities that drive the need to deeply understand the in-store experience. This methodology is for anyone looking for the context and depth necessary to properly understand this key piece of the physical shopping experience, whether it’s in a grocery store, drug store or other retail establishments.
What It Is
Traditional methods require consumers to recount their experiences several days or weeks after their shopping trip or require in-person shop-alongs which are time-consuming, expensive, and unnatural. With our cutting-edge technology, your consumers can record or broadcast their shopping experiences on their smartphone in real-time, in their natural environments. They will have the ability to video record their shopping trips or engage in specific missions, guided by on-screen questions and tasks that capture fully and naturally their in-store experiences.
Consumer records their in-store shopping experience