What It Is
Video-based concept tests allow businesses to get meaningful consumer feedback on video. Consumers are asked to read messaging out loud during a recorded selfie video activity and share their thoughts. Through the collection of these videos, you can look for your consumers’ gut reactions, context shared, facial expressions, and tone and sentiment in their responses., packaging, Traditional survey based concept tests are made up of closed ended questions which eliminate the opportunity to hear additional context behind the consumer’s responses.
Since video-based concept tests provides more in-depth verbal responses, you can confidently develop compelling insight-driven marketing strategies. Having access to this level of authentic insights greatly increase the likelihood that your product will be well received by your consumer.
How It Works
Concept tests can be done asynchronously via a recorded selfie video or during a live moderated interview. Our platform allows you to use any photo or video stimuli to present to consumers, either on their smartphones or computers. Conducting a video-based concept test asynchronously gives you the ability to quickly gather deep, rich insights without about the burden of scheduling live sessions.
On the other hand, you can present your new concept to your consumer through a screenshare during live IDIs and probe for consumers for their feedback in real-time for as long as you’d like. Because our platform captures the consumers face as well as the stimuli, you’ll never miss a moment of their honest reactions.