What It Is
Visiting a consumer’s home to observe them interacting with various products would undoubtedly yield several compelling insights. However, doing this is very time consuming and expensive, plus most consumers are hesitant to give any brand this level of access into their lives. With our in-home usage testing methodology, brands can ask consumers to experience their products and share their thoughts and feedback – all on the consumer’s terms. Innovation teams, R&D teams and Marketing team often leverage an IHUT to help them with their respective initiatives.
How It Works
To begin, you can either recruit consumers that have already purchased your product or send them product. Once your consumer has your product in their possession, they will be asked to complete each of your activities within the QualSights app. These can range from unboxing the product, to consuming the product for a set period of time and then sharing feedback, showing us how, when and where they use the product or reviewing the product features and sharing their feedback. You can conduct this testing live or as a pre-recorded activity. If you opt for the live option, you will be probe consumers in real-time as they are testing your product.