Who It’s For
As you adjust to consumers’ evolving shopping preferences, you may find that many of your consumers are shifting to, or at least adopting some form of, online shopping. Since the customer experience in online shopping is so dynamic, changing quickly over time and varying between retailers, it’s crucial to keep a pulse on how people are finding and considering your brands and products. Our online shopping methodology is for brands who want to see exactly what the digital shopping experience is like for their consumers.
What It Is
Your consumers will screen record their online shopping experience on their smartphone. They can visit any retailer app or website, capturing their entire shopping experience both visually and through simultaneous voice narration to get both system 1 and system 2 learning in the same activity.