Online Shopping

Online Shopping

Who It’s For
As you adjust to consumers’ evolving shopping preferences, you may find that many of your consumers are shifting to, or at least adopting some form of, online shopping. Since the customer experience in online shopping is so dynamic, changing quickly over time and varying between retailers, it’s crucial to keep a pulse on how people are finding and considering your brands and products. Our online shopping methodology is for brands who want to see exactly what the digital shopping experience is like for their consumers.

What It Is
Your consumers will screen record their online shopping experience on their smartphone. They can visit any retailer app or website, capturing their entire shopping experience both visually and through simultaneous voice narration to get both system 1 and system 2 learning in the same activity.

Online Shopping
How It Works
Our innovative mobile screen capture technology, like the rest of our platform, is flexible. You can set up as many activities as you’d like your consumers to complete. Our app will allow them to screen record their shopping experience from the moment they begin their online shopping and that recording will continue until they’re finished. Our app disappears into the background as soon as they start so that you can clearly see everything they look at, type and review on their screen. They can open any app or website and shop online as they normally would, while explaining their thought process and choices in real time. This experience makes it easy for consumers to provide organic and honest feedback.