Today’s research methods often struggle to capture the full picture of consumer behavior. Traditional surveys and interviews rely on recall, leaving gaps in understanding.
However, advances in AI-driven voice moderation and passive data collection are enabling a more complete, real-time view of consumer behavior.
In this panel discussion, we explore the latest innovations in tech-enabled research methods and how they’re helping brands build stronger, more meaningful connections with consumers.
Meet the Panel:
Nihal Advani – Founder & CEO, QualSights
Susan Schwallie – Global Head, Sensors, QualSights
Mitch Barns – Former CEO, Nielson; Board of Directors, QualSights
Watch the recording to learn how you can:
- Unlock Consumer Empathy Through AI: Discover how AI-powered voice moderation is bridging the gap between qualitative and quantitative research, enabling consumer conversations at the “exact moment of truth.
- Leverage Passive Data for Unbiased Insights: Learn how real-time, sensor-based tracking reveals true consumption behaviors and eliminates recall bias.
- Apply Tech-Enabled Insights for Growth: See how brands are using AI and passive data to uncover hidden opportunities, refine product development, and drive revenue growth.