Market Research Trends & Tips We Learned From 2023

Home / Resource Hub / Market Research Trends & Tips We Learned From 2023

Understand Your Consumers and Anticipate Their Needs: Market Research Trends & Tips We Learned From 2023

How did 2023 unfold for corporate researchers and which advances in technology helped unlock important opportunities for growth and innovation?  

In this eBook, you will learn about the key trends and pivots in research approaches this year and gain helpful tips to propel your 2024 learning plans, including:   

  • Moving from assumptions & consumer recollection to reliable product consumption data to bridge the say/do gap and spot innovation opportunities 
  • Evolving from marketing in the company’s voice to marketing in the customer’s voice 
  • Shifting from guessing what motivated consumers to consumer empathy programs to make consumer-centric business decisions backed by data  

Recently Added

Fresh, Fast and Fluctuating

Increased inflation and the looming threat of a recession is undoubtedly changed the way consumers


How a Leading Baby Care Brand Managed a Sensitive Communication Strategy

It is important that we don’t overstep participants’ boundaries when conducting market research


Traditional vs. Modern Market Research Approaches

Market research is not the same as it was 20 years ago, and it will likely never be the same again.