EXPLORE THE UNEXPECTED.

QualSights Mobile Qualitative PlatformTM
Explore Freely.

Book a Personalized Demo

The Limitations of Qualitative.

The aim of qualitative research has always been to get to know someone on a deeper, more meaningful level.

And yet, the promise of richer insights is routinely hindered by the limits of time, location, expense, language, bias and technology.

Create the
Space to Explore

Achieving real depth requires time and space that can never come from a single conversation, a single sitting, or a single minute.

The best insights will always happen unexpectedly when you take the time to get to know someone in comfortable settings, often surrounded by loved ones.

While we can’t predict when these insights will strike, we can finally remove the limitations that keep us from capturing them.

Experience What Freedom Feels Like with QualSights’ Mobile Qualitative Platform

Run rich, powerful qualitative studies at
lightning speed through QualSights’
mobile based platform.

The freedom you have to design
and run any qualitative methodology
of your choice is only matched by your
ability to meet consumers on their terms.

Qualitative Research Provider in the World

Fastest-Growing Insights Company in America

FREEDOM OF DESIGN

With QualSights, you’re not limited by methodology, media, or moderation type.

Choose synchronous or asynchronous; video, photo, audio, or text; and any combination of methodologies across any context (at-home, in-store, online, etc). All within a single study.

INTERACTION
TYPES

Live moderation
vs. asynchronous
self-guided

MEDIA
TYPES

Video, photo,
audio, text

METHODOLOGIES

Diary, ethnography, concept tests, in-home usage, behavioral observation, screen recording, video surveys, focus groups, in-depth interviews, surveys and more

FREEDOM OF LOCATION

Context is the most critical aspect of all when it comes to enabling people to be their most authentic, vulnerable selves.

Be present in the kitchen, at the dinner table, at the store, in a bar, and anywhere else your consumers feel most at home.

FREEDOM FROM BIAS

Anchoring, observer, and confirmation bias profoundly impact qualitative results. And yet, they’re usually viewed as unavoidable.

Participants are empowered to run their own studies with QualSights’ self-moderated, asynchronous, and mobile based technology rendering these biases a thing of the past.

This approach is also much faster and more convenient for everyone involved.

FREEDOM TO ANALYZE

Connect the dots like you never imagined possible.

Search, organize, view, compile and present footage and insights based on learning objectives, themes, keywords, observed tasks, consumer profiles, and more.

Leverage powerful analysis features, including AI-driven emotional and sentiment analysis, object and scene detection, and global voiceover translations. And save time with our intuitive presentation builder to ensure you and your team never miss a single insight.

  • AUTOMATIC TRANSCRIPTION
  • AUTOMATIC TRANSLATION
  • KEYWORD AND THEME GENERATION
  • KEYWORD AND BRAND SPOTTING
  • SENTIMENT AND EMOTION ANALYSIS
  • VIDEO OBJECT AND SCENE RECOGNITION
  • AUTOMATIC VIDEO CLIPPING
  • OBSERVED BEHAVIOR QUANTIFICATION
  • TABULAR TRANSCRIPTIONS BY QUESTION
  • CROSS-TEAM COLLABORATION TOOLS
  • DATA EXPORTS
  • PRESENTATION BUILDER

INSIGHT NEEDS

SHOP

Watch and listen as your consumers shop in-store or online.

USE

Understand how they react to and experience new and existing products.

THINK

Know what consumers think about categories, brands and new concepts.

MIX & MATCH

Combine various templates for multi-objective or journey-based projects.

HOW IT WORKS

RECRUIT

Bring your own consumers or let us find them for you, no matter where they live.

CAPTURE

Capture any moment from any consumer, mixing media and methods.

ANALYZE

Analyze data faster than ever with a powerful suite of sophisticated AI tools.

PRESENT

Easily create compelling visual presentations.

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