The aim of qualitative research has always been to get
to know someone on a deeper, more meaningful level.
And yet, the promise of richer insights is routinely hindered by the limits of time, location, expense, language, bias and technology.
Achieving real depth requires time and space that can never come from a single conversation, a single sitting, or a single minute.
The best insights will always happen unexpectedly when you take the time to get to know someone in comfortable settings, often surrounded by loved ones.
While we can’t predict when these insights will strike, we can finally remove the limitations that keep us from capturing them.
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Fastest-Growing Insights Company in America
Choose synchronous or asynchronous; video, photo, audio, or text; and any combination of methodologies across any context (at-home, in-store, online, etc). All within a single study.
Diary, ethnography, concept tests, in-home usage, behavioral observation, screen recording, video surveys, focus groups, in-depth interviews, surveys and more
Context is the most critical aspect of all when it comes to enabling people to be their most authentic, vulnerable selves.
Be present in the kitchen, at the dinner table, at the store, in a bar, and anywhere else your consumers feel most at home.
Participants are empowered to run their own studies with QualSights’ self-moderated, asynchronous, and mobile based technology rendering these biases a thing of the past.
This approach is also much faster and more convenient for everyone involved.
Search, organize, view, compile and present footage and insights based on learning objectives, themes, keywords, observed tasks, consumer profiles, and more.
Leverage powerful analysis features, including AI-driven emotional and sentiment analysis, object and scene detection, and global voiceover translations. And save time with our intuitive presentation builder to ensure you and your team never miss a single insight.
Watch and listen as your consumers shop in-store or online.
Understand how they react to and experience new and existing products.
Know what consumers think about categories, brands and new concepts.
Combine various templates for multi-objective or journey-based projects.
Bring your own consumers or let us find them for you, no matter where they live.
Capture any moment from any consumer, mixing media and methods.
Analyze data faster than ever with a powerful suite of sophisticated AI tools.
Easily create compelling visual presentations.