Category and Brand Preferences

Category and Brand Preferences

Who It’s For
Understanding your consumer’s brand preferences and product preferences allow you to develop a concrete picture of your target consumer. But understanding why your consumer prefers certain brands over others and how their daily habits influence those decisions is the key to developing a deeper understanding of your consumer and their thought process. This methodology is for brands that want to gather category insights or brand-specific insights to better understand the competitive landscape and what additional needs they could address for their consumer.

Category and Brand Preferences
How It Works
We offer a variety of ways to uncover your consumer’s brand and category-level preferences. For example, you can ask your consumer to take pictures of a certain product or area in their home or attach a voice recording with additional context regarding the image. You could also ask your consumer to video record their answers to a series of open-ended questions or multiple-choice questions. These activities can be conducted as asynchronous or synchronous activities.