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QualSights Overview

Innovation comes from insights.
Insights come from human truths.
QualSights helps uncover these human truths, fast.

QualSights is an end-to-end qualitative insights platform that provides brands, agencies and consulting firms a dramatically faster and more affordable way to generate deeper insights at global scale. Clients use QualSights to remotely observe and interact with consumers as they shop for, use or consume products in their natural environment; conduct video interviews or focus groups; and enhance in-person fieldwork. QualSights is the only platform that provides the ultimate flexibility to capture ANY type of media from ANY camera device using ANY qualitative method, combined with powerful artificial intelligence (AI) that makes it fast and easy to find and present the insights that matter most.

Using QualSights’ software, research participants, customers or field staff can broadcast their perspective LIVE from anywhere in the world in reliable HD video through smartphones, smart glasses or 360° cameras while mobile indoors or outdoors, and via computers or A/V equipment when stationary. Remote teams and clients can observe on any device and probe/interact in real-time to better understand consumers. QualSights’ AI automatically transcribes audio, generates relevant keywords and topics, recognizes video objects and scenes, provides sentiment and emotion analysis and more. Project findings can be summarized and shared quickly and effectively by simply dragging and dropping video clips within a visual presentation builder.


Qual Solution



Get Faster & Deeper Qualitative Insights!

QualSights Platform

Customer Insights Platform

Platform Features

Complete Solution

Conduct any type of qualitative research, from in-depth interviews & focus groups, to diary studies & mobile ethnography

Flexible Data Capture

Conduct research using smartphones, smart glasses, 360° cameras, or A/V Equipment depending on your needs

All Media Types

Capture any form of media including videos, photos, and audio whether live or recorded and with no limit on time/length

Live HD Video

Live high definition video delivered with low latency for a great viewing experience plus automatic recording in the cloud

Unmatched Reliability

Best-in-class reliability by boosting or combining cellular and/or Wi-Fi networks as needed to aggregate bandwidth

Real-time Interaction

Remotely interact with participants in real-time to ask probing questions, and privately chat with other viewers

Powerful AI Analysis

Automatically get transcripts, translation, relevant keywords/topics, sentiment/emotion analysis, visual object/scene recognition

Research Automation

Setup sophisticated automation to conduct multiple sessions with participants over time without any back and forth

Visual Presentation Builder

Easily create a visual presentation by dragging and dropping automatically generated video clips in the cloud