Innovation comes from insights.
Insights come from human truths.
QualSights helps uncover these human truths, fast.
QualSights is an end-to-end qualitative insights platform that provides brands, agencies and consulting firms a dramatically faster and more affordable way to generate deeper insights at global scale. Clients use QualSights to remotely observe and interact with consumers as they shop for, use or consume products in their natural environment; conduct video interviews or focus groups; and enhance in-person fieldwork. QualSights is the only platform that provides the ultimate flexibility to capture ANY type of media from ANY camera device using ANY qualitative method, combined with powerful artificial intelligence (AI) that makes it fast and easy to find and present the insights that matter most.
Using QualSights’ software, research participants, customers or field staff can broadcast their perspective LIVE from anywhere in the world in reliable HD video through smartphones, smart glasses or 360° cameras while mobile indoors or outdoors, and via computers or A/V equipment when stationary. Remote teams and clients can observe on any device and probe/interact in real-time to better understand consumers. QualSights’ AI automatically transcribes audio, generates relevant keywords and topics, recognizes video objects and scenes, provides sentiment and emotion analysis and more. Project findings can be summarized and shared quickly and effectively by simply dragging and dropping video clips within a visual presentation builder.
Georama is the only company that provides a true digital parallel to in-person qualitative research.
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With Georama, you can:
Conduct any type of qualitative research, from in-depth interviews and focus groups, to diary studies and mobile ethnography.
Capture media in any form (videos, photos, and audio) while live and mobile
Remotely interact with participants and ask probing questions in real time
Gather and generate deep insights far more quickly and efficiently
Record video without time or length limits to ensure you get exactly what you need
Conduct research with participants using a smartphone, smart glasses or a 3600 camera
Automatically receive audio transcripts, machine translation, relevant keywords and topics, brand/entity spotting, sentiment and emotion analysis, video object/scene recognition, and more
Easily create a visual presentation by dragging and dropping video clips
