Introducing
Usage IntelligenceTM

A ground-breaking solution designed to help brands capture more precise, accurate, and robust product usage and behavior data.

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FACTS ARE
STUBBORN THINGS

The ability to passively understand usage behavior has always been the holy grail of innovation. Unfortunately, it’s always been technically out of reach.

When it comes to our recollection, our memories are not always precise.

Introducing the world's first and only Usage IntelligenceTM Platform

Welcome to the next evolution of consumer behavior understanding.

In the 1950s, Nielsen helped us better understand media consumption behavior; in the 1970s, IRI helped us understand sales behavior; in the late 1990s, Comscore helped us better understand digital behavior.

And today, QualSights is helping us better understand product consumption behavior.

Previously Impossible
Precision InnovationTM

Imagine capturing every usage occasion, down to the SKU, gram, and second. Without asking a single question.

We call this process Precision InnovationTM, and there's never been anything like it before.

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Precision
Changes
Everything

When you’re able to get this precise, it opens a world of previously unattainable opportunities.

  • We can run smarter usage tests to reduce innovation failure rates.
  • We can better understand usage patterns and identify new usage occasions.
  • Most important, we can improve the human experience.
Radically Innovative
Seamlessly Integrated

Powered by always-on, cloud connected Smart Sensors, you can now capture consumption as it happens, when it happens.

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Consumption Where it Happens. As it Happens

Capture consumption behavior throughout the home for any CPG product including household goods, food and beverages, wine and spirits, beauty, and more.

Always Show
Before Tell

When you can accurately capture consumer behavior without bias, the right questions become obvious.

Invite consumers to share the "why" behind the "what" with the QualSights Mobile Qualitative PlatformTM.

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WHAT OUR PARTNERS ARE SAYING

"This technology represents a step forward in behavioral science. It has the potential to help uncover contextual, non-conscious and unarticulated drivers of behavior."

  Head of Insights for Global Food & Beverage CPG
USAGE INTELLIGENCETM IS HERE.
EXPERIENCE A NEW WORLD OF PRECISION INNOVATIONTM

TRACK WHAT REALLY HAPPENS INSIDE THE HOME
Connect with our team to explore how
Usage IntelligenceTM can transform your research