Check out our latest research industry insights.



What Is Ethnography Market Research?

Conducting consumer research for your business is critical to better understand customer needs, current and future trends, behaviors, and preferences. The results that come from this research can help ensure you’re giving your target audience what they actually want, rather than what you think they want.  Just assuming your audience’s needs can result in financial… Read More


Qualitative Research: Definition, Methods and Implementation

What Is Qualitative Research? There are two types of data in research: quantitative and qualitative. Quantitative data focuses on concrete numbers and metrics typically uncovered through close-ended question surveys (think multiple-choice responses). Qualitative research, on the other hand, deals with non-numerical, unstructured data to provide more context and details on “why” someone feels a certain… Read More


QualSights Think Tank Recap: How Market Research Leaders Feel About Consumer Empathy

We recently hosted 7 top insights leaders from categories including personal care, oral care, surface care, feminine care, food and beverage, pain relief, and retail to get a diverse set of ideas, insights, and inspiration on the topic of Building Human-Centric Organizational Consumer Empathy Programs that Last.  Our conversation spanned defining consumer and customer empathy… Read More