In the words of Sheryl Crow, a change would do you good. But for companies that make consumer products, how can you ensure that the changes you make are, in fact, good? How can you keep innovating while always moving in the direction of better? There’s one clear way to make your innovation program more… Continue reading→
What should your business do next to increase sales or boost profits? Should you be innovating entirely new products, improving the features of your existing products, or tweaking your marketing messages? Smart business decisions are based on data—and market research tools are the key to collecting that data. But there are dozens of options. How… Continue reading→
QualSights is thrilled to announce that we were awarded the #19 ranking on the Financial Times list of The Americas’ Fastest Growing Companies 2024 (#3 in IT & Software), marking the second time QualSights has made this shortlist. These prestigious rankings are presented by the Financial Times and Statista Inc., the world-leading statistics portal and industry… Continue reading→
Creating a research budget can be daunting, especially when it requires buy-in from other teams at your organization. While scoping out your annual market research budget can be time-consuming in and of itself, you may face additional hurdles from those in other departments who need to sign off on your budget. They may be not… Continue reading→
Have you ever wondered how you can grow your customer empathy program to the point that it becomes self-sustaining? Imagine a workplace where empathy isn’t just a hook to pull consumers but the foundation of an organization’s culture, driving meaningful connections with consumers. Even though the approach is noble, it comes with many obstacles. We… Continue reading→
Market researchers should know firsthand what customers want and where trends are going. After all, they are the ones entrusted with designing research, talking with people to understand customer needs, following trends online and on social media, and reading product reviews. Researchers have great advice to offer—if anyone’s listening. But, it’s really up to your… Continue reading→
Raise your hand if you’ve been here: you come up with a fantastic idea for a new product. You can’t wait to present it to your product team, imagining how excited they’ll be. But when the moment comes, you’re embarrassed to realize that everyone else thinks your idea is a complete dud, destined to fail… Continue reading→
Understanding and prioritizing customer empathy has become more critical than ever in today’s business landscape. With consumers becoming progressively more selective and demanding, creating empathy programs focusing on them has become imperative for businesses to thrive and grow. Here are six key reasons why brands should prioritize consumer empathy: Deeper Consumer Loyalty Empathy creates a… Continue reading→
Understanding the fundamental methodologies of quantitative and qualitative research is crucial in market research to decode consumer behavior, preferences, and product interactions. Each approach offers distinctive perspectives, from hard numerical data to nuanced observations, enriching our comprehension of consumer habits and motivations. Exploring Quantitative & Qualitative Research Quantitative Research involves gathering data in numerical form,… Continue reading→
When we look back over the past year, we are so grateful for the growth we experienced in many areas… Continue reading→
Without consumer insights, your marketing team is basically playing Battleship: lobbing new ideas into the market with little or no… Continue reading→
Sometimes it seems like the last time anyone was sure of anything was in early 2020, before a pandemic turned… Continue reading→
