In the rapidly evolving landscape of consumer insights, traditional research methods often fall short in capturing the nuanced behaviors of today’s consumers. That’s why we brought together our panel of industry experts to explore the latest innovative approaches that provide a more complete, real-time picture of consumer behavior. During this discussion, Mitch Barns (Former CEO,… Continue reading→
Empathy is defined as the ability to share someone else’s feelings or experiences by imagining what it would be like to be in that person’s situation. While we often think about this in the context of our personal relationships, it makes all the difference in the world of business, too. It’s a person making the… Continue reading→
If you’re looking to learn how consumers interact with your product in their natural environment, diary studies are an extremely effective way to gain rich, in-context, qualitative insights. Originally conducted with just notebooks and pens, breakthroughs in technology have made it vastly easier to conduct diary studies at scale. And with that increased scalability, they’ve… Continue reading→
The odds for new consumer products are daunting: most will fail, quietly dropping off the market within their first few years. Almost none go on to become household names. So, it’s reasonable to be apprehensive when you dream up an idea for a new product that you think will address a gap in the consumer… Continue reading→
In a world where time is precious, especially in the fast-paced world of consumer insights, every second spent analyzing data can feel like a marathon. Ever wished you could just ask Alexa or Siri to be your research analyst and deliver insights in seconds? Well, now you can get pretty close. At QualSights, we understand… Continue reading→
Are your customers still searching for “the one” — or have they found it? That’s the heart of the question for product adoption. When a consumer successfully adopts a product, it becomes part of their life. They don’t need to keep looking for something better; they won’t be tempted away by an enticing new brand…. Continue reading→
There’s so much to know about product testing. What’s it all about? What are the various types of product testing—and which one should you use? Who even needs product testing? Where should it be done, and when? Let’s play a round of 20 questions to help you get a better grasp. 1. What is product… Continue reading→
In the words of Sheryl Crow, a change would do you good. But for companies that make consumer products, how can you ensure that the changes you make are, in fact, good? How can you keep innovating while always moving in the direction of better? There’s one clear way to make your innovation program more… Continue reading→
What should your business do next to increase sales or boost profits? Should you be innovating entirely new products, improving the features of your existing products, or tweaking your marketing messages? Smart business decisions are based on data—and market research tools are the key to collecting that data. But there are dozens of options. How… Continue reading→
Sometimes it seems like the last time anyone was sure of anything was in early 2020, before a pandemic turned… Continue reading→
When we look back over the past year, we are so grateful for the growth we experienced in many areas… Continue reading→
Without consumer insights, your marketing team is basically playing Battleship: lobbing new ideas into the market with little or no… Continue reading→
