Check out our latest research industry insights.



6 Key Reasons to Prioritize Consumer Empathy for Your Business in 2024

Understanding and prioritizing customer empathy has become more critical than ever in today’s business landscape. With consumers becoming progressively more selective and demanding, creating empathy programs focusing on them has become imperative for businesses to thrive and grow. Here are six key reasons why brands should prioritize consumer empathy: Deeper Consumer Loyalty Empathy creates a… Continue reading


Grasping the Basics: Combining Quantitative and Qualitative Research for Deeper Insights

Understanding the fundamental methodologies of quantitative and qualitative research is crucial in market research to decode consumer behavior, preferences, and product interactions. Each approach offers distinctive perspectives, from hard numerical data to nuanced observations, enriching our comprehension of consumer habits and motivations. Exploring Quantitative & Qualitative Research Quantitative Research involves gathering data in numerical form,… Continue reading


5 Strategies for Using Precision IHUTs to Unlock Authentic Consumer Behavior Insights

In-home usage tests (IHUTs) give market researchers a window into their customers’ everyday lives. Unlike surveys and focus groups that ask participants to recall how they use products, IHUTs let consumers use products naturally in their own homes. Researchers can use IHUTs to test changes in product features, formulas, and messaging campaigns or to evaluate… Continue reading


How to Conduct a Mobile Qualitative Market Research Study

Conducting a Mobile Qualitative Market Research Study holds significant importance in today’s dynamic business landscape. Mobile technology transcends the constraints of time, location, expense, language, bias, and rapport, empowering researchers to delve deeper into understanding consumers. While qualitative research methods have evolved throughout the years, a structured approach remains fundamental for high-quality market research. Effective… Continue reading


Consumer Sensory Insights: Unlocking Consumer Preferences With Sensory Testing

Have you tried the barbeque Payday bar? How about Frito-Lay’s biscuits and gravy potato chips? Or the “Veltini,” a martini made with Velveeta-infused vodka? These off-the-wall combinations made headlines for their creators. But how do you know whether a consumer packaged goods (CPG) product will sell? Your innovation team might love it, but will consumers?… Continue reading