Conducting consumer research for your business is critical to better understand customer needs, current and future trends, behaviors, and preferences. The results that come from this research can help ensure you’re giving your target audience what they actually want, rather than what you think they want. Just assuming your audience’s needs can result in financial… Read More→
Surveys are an integral part of the marketing process but can be subject to bias from the survey conductor and creation process. This bias can lead to inaccurate data, impeding successful business decisions. To combat this issue, companies should take measures such as ensuring that all questions are phrased in a neutral tone and that… Read More→
What Is Qualitative Research? There are two types of data in research: quantitative and qualitative. Quantitative data focuses on concrete numbers and metrics typically uncovered through close-ended question surveys (think multiple-choice responses). Qualitative research, on the other hand, deals with non-numerical, unstructured data to provide more context and details on “why” someone feels a certain… Read More→
What do consumers love about your products—and what are they merely tolerating because it’s part of the overall package? For companies that do product testing, in-home usage tests (IHUTs) are a great way to discover what motivates customers to buy and use products. Because IHUTs reveal how real people use products in authentic settings, they… Read More→
We recently hosted 7 top insights leaders from categories including personal care, oral care, surface care, feminine care, food and beverage, pain relief, and retail to get a diverse set of ideas, insights, and inspiration on the topic of Building Human-Centric Organizational Consumer Empathy Programs that Last. Our conversation spanned defining consumer and customer empathy… Read More→
Remember that thing in 2020 that completely upended all of our lives? Sure you do. And while most of us wouldn’t want to relive that chaotic time, it did lead to a few positive changes. Many of us learned that we could, in fact, work effectively from home and live in our comfy pants full-time…. Read More→
We’re excited to announce that QualSights, a leading insights technology platform, is one of Inc.’s Best Places to Work in 2023! This is our first year joining this list, and we are so grateful to be ranked among all of these amazing organizations. If you don’t know us yet, let us introduce ourselves! We are… Read More→
They say you shouldn’t judge a book by its cover but in many industries, especially the CPG market, consumers are practically forced to judge products by their packages. As a result, CPG companies invest considerable time and effort into figuring out how to package new products to appeal to consumers. What colors and images should… Read More→
You’ve probably heard the parable of the blind men and the elephant. As the story goes, each man reaches out and touches a different part of the elephant—its ear, trunk, leg, and so on—and each reaches a completely different conclusion about what the elephant is. The point of the story is that one person’s viewpoint… Read More→
Sometimes it seems like the last time anyone was sure of anything was in early 2020, before a pandemic turned… Read More→
When we look back over the past year, we are so grateful for the growth we experienced in many areas… Read More→
Our team is humbled to announce that we have ranked as the #1 fastest-growing software company in the Midwest according… Read More→
