QualSights helps brands decode real-world human behavior to make better decisions. By combining innovative research technology with deep category expertise, we capture how products are actually used and experienced by consumers – giving brands clarity they can act on with confidence.
"Understanding real-world human behavior and capturing the most authentic consumer insights is the foundation of better products, stronger brands and more meaningful consumer experiences.
At QualSights, we believe the most telling human insights happen when we least expect them – which is why we bring ground-breaking technology to our clients to capture these moments as they happen, helping shape brands consumers truly love."

Based on a combination of mobile video, revolutionary IoT devices, and AI-powered analysis tools, our innovative, scalable, and cost-effective approach transcends any tools or methods previously available to researchers.
With an ability to recruit research participants from anywhere in the world, our industry-leading technology blends the depth and authenticity of qualitative research with the speed and agility of quantitative research so our clients can create amazing products and experiences.
At QualSights, our culture is rooted in empathy, curiosity, and integrity. We are relentless learners who constantly ask what’s next and how things can be better – for our clients, our partners, and each other.
We believe in doing the right thing, even when it’s hard, and in building impact-driven work that goes beyond insight to meaningfully shape brands, categories, and communities.