Simon Pollock from Kellanova on Insights Technology & Transformation
Welcome to the sixth episode of the One Question, One Minute Podcast’s for Time-Strapped Innovation & Insight Leaders! Today, we’re joined by industry expert Simon Pollock, Senior Director Insights & Analytics from Kellanova on the intersection of Behavioral Intelligence (BI) and Insights Transformation.
Learn how Simon shares his excitement about advanced technologies that can get to the root of what all marketers are trying to do – change behavior.
Recently Added
Scaling a Novel Technology to Precisely Measure Product Consumption
It takes a village to bring a new product to market. To poise yourself for a successful launch, it
View
Bridging the Consumer Gap: AI & Passive Data for Deeper Insights
Today’s research methods often struggle to capture the full picture of consumer behavior. Traditi
View
The Mobile Revolution in Qualitative Market Research
When it comes to qualitative research, brands have primarily relied on in-person focus groups and f
View