Scaling a Novel Technology to Precisely Measure Product Consumption

CASE STUDY
Home / Resource Hub / Scaling a Novel Technology to Precisely Measure Product Consumption

It takes a village to bring a new product to market. To poise yourself for a successful launch, it’s essential to get a rich understanding of consumption patterns among not only your brand, but also others in the category. 

In this case study, learn how a CPG leader with a new-to-market product: 

  • Leveraged QualSights’ proprietary Consumption Sensors to passively obtain precise insights on product consumption  
  • Gained a deep understanding of consumption routines including daily servings and daily average calories consumed for both their brand and a competitive brand 
  • Used the findings to map out best practices for scaling this innovative methodology across other divisions of the company 
SHARE THIS POST

Recently Added

Consumer Empathy Programs: A Practical Guide

How well do you understand your consumers? Do you know what they are thinking and feeling as they b

View

The Basics of Quantitative and Qualitative Market Research

Are you having difficulties connecting with your target market? It may be because you don’t know

View

How Technology and AI Can Solve Challenges in Global Market Research

Are language barriers, delayed insights and other challenges hindering your global market research

View