The Basics of Quantitative and Qualitative Market Research

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Are you having difficulties connecting with your target market? It may be because you don’t know them as well as you think. 

Deeply understanding your consumers is key to creating products or services that they need. Market research and consumer insights can help you bridge the gap between you and your target market.

Market research is when a brand conducts research studies to better connect with its consumers. Companies often conduct two types of market research: quantitative and qualitative.

Conducting both types of studies can get you:

  • Access to a large enough pool of consumers to make decisions based on
  • Accurate and in-depth answers about what consumers need
  • The ability to connect with consumers more personally
  • And More!

Learn more about the basics of these research methods and the benefits of each below! 


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