Consumption-Based Communities

Best Practices For Inspiring More Accurate & Authentic Research

WEBINAR
Home / Resource Hub / Consumption-Based Communities

If you’re tired of traditional research methods that only provide a limited understanding of how consumers use products in their homes, then check out our recent webinar on ‘Consumption Based Communities’ with Ben Jordan, Associate Director, Global Insights Capabilities at Clorox.

Here are a few key takeaways from the webinar:

  1. Why Consumer Communities are Flourishing: Integrating faster and improving processes when co-creating or co-iterating with consumers live is critical. It has allowed the community space for market research to take off.
  2. Deepening Sub-Group & Cohort Understanding: “Always on” sensors can help researchers understand how smaller subgroups use products differently.
  3. Longitudinal Learning Drives Growth: You can recruit a highly engaged audience by making it easier for them to participate through video recordings and passive monitoring vs. long-form written answers.
SHARE THIS POST

Recently Added

Bridging the Consumer Gap: AI & Passive Data for Deeper Insights

Today’s research methods often struggle to capture the full picture of consumer behavior. Traditi

View

Fresh, Fast and Fluctuating

Increased inflation and the looming threat of a recession is undoubtedly changed the way consumers

View

Exploring Demand Space with Asynchronous Qual 

Expanding penetration in new demand spaces can be a key driver of brand growth. But how do you know

View