Brands seeking a competitive edge in product markets require more reliable and insightful information than traditional In-Home Usage Tests (IHUTs) offer.
Check out our recent on-demand webinar featuring Mitch Barns, CEO of The Opus Group and former CEO of Nielsen and Nihal Advani, Founder & CEO of QualSights, to discover Precision IHUTs – a groundbreaking technology revolutionizing in-home product testing using smart sensors.
Here are a few key takeaways from the webinar: