Matt Plugues from Kenvue on the Science of Brand Growth

ONE MINUTE PODCAST

Home / Resource Hub / Matt Plugues from Kenvue on the Science of Brand Growth

Join Jonathan La Greca and Matthew Plugues Director Consumer Business Intelligence at Kenvue on the One Question, One Minute Podcast’s second episode, exploring the Science of Brand Growth. Discover why leaders are rethinking How Brands Grow in the face of inflationary pressures, prioritizing mental and physical availability for increased penetration and buy rates.

Recently Added

Understanding New Target Consumers with Mixed-Methodology Insights

When you’re going after a new target consumer, you need to know what makes them tick. A

View

Exploring Demand Space with Asynchronous Qual

Expanding penetration in new demand spaces can be a key driver of brand growth. But how do you know

View

How Consumers of a Leading Supplement Brand Realized Greater Health Benefits

As we know, dietary supplements are most effective when used consistently on a regular basis and in

View