Usage Intelligence Nuggets

This holiday season, we’re spreading cheer through Usage Intelligence. 

Not claimed behavior. 

Not post-rationalized recall. 

But real, in-the-moment product usage, captured as it happens in everyday life. 

These insights reveal how consumers actually use household, beauty, wellness, and food products in their homes with usage tracked by passive sensors and questions triggered at the exact moment of product use via The XMOT Method. 

A few signals worth noting: 

• Claimed behavior and real usage diverge meaningfully 
• Economic pressure is reshaping everyday routines 
• Confidence gaps surface in the moment of use  

These are just a few usage bites. The full story is richer. 

Connect with us to explore what real-world usage looks like in your category.