Exploring Demand Space with Asynchronous Qual 

CASE STUDY
Home / Resource Hub / Exploring Demand Space with Asynchronous Qual 

Expanding penetration in new demand spaces can be a key driver of brand growth. But how do you know if your product will resonate with target consumers in a new context? 

A leading chocolate maker wanted to explore the Afternoon Pick-Me-Up snack space as a growth opportunity with the Weeknight Warriors, a consumer group that often turns to late afternoon snacks to tide them over through after-work activities. 

In this case study, you’ll learn how partnering with QualSights helped them: 

  • Understand the Weeknight Warrior mindset, approach to food, and what they look for in Afternoon Pick-Me-Up snacks through in-context insights that bridged the say-do gap 
  • Obtain authentic insights on their perceptions of the brand and its fit for the demand space. 
  • Create a demand map with clear areas of focus to increase resonance in Afternoon Pick-Me-Up Occasions 
SHARE THIS POST

Recently Added

The Basics of Quantitative and Qualitative Market Research

Are you having difficulties connecting with your target market? It may be because you don’t know

View

Market Research Trends & Tips We Learned From 2023

Understand Your Consumers and Anticipate Their Needs: Market Research Trends & Tips We Learned

View

Global Consumer Empathy

Global consumer empathy is probably not at the top of your mind as an insights leader - but we’re

View