A Deep-Dive into Protein Powder Consumer Preferences to Fuel Innovation 

Bringing a new product to market – particularly one in an on-the-rise category – requires a deep understanding of your consumers. In addition to decoding category habits & routines with as much precision as possible, it’s also important to uncover opportunities to carve out a competitive edge.   

In this case study, learn how QualSights helped a CPG leader looking to innovate in a trending category: 

• Obtain passive and precise data on product consumption routines and dosing amounts by leveraging QualSights’ always-on, cloud connected Smart Sensors  

• Gain real-time observational insights from consumers in-store to unveil key purchase considerations, which brands stand out on shelves, and which on-pack claims hold most sway  

• Propel speed to decision making by enlisting QualSights’ full-service research team for a detailed report synthesizing the findings and identifying innovation opportunities, along with highlight reels to keep the consumer story alive during each stage of product development