TOP 5 RECOMMENDATIONS FOR SUCCESSFUL IHUTS

In-home usage tests (IHUTs) give you an in-depth look at whether or not consumers will love your products or if you need to go back to the drawing board and improve.

But where do you start? How do you conduct IHUTs so that you’re giving people what they really want? Download this checklist to get our top 5 tips for running an IHUT that yields the results you need effectively and efficiently, including:

• Passively collecting usage data without ever asking research participants a single question.

• Leveraging apps to view product usage as it happens so you can get raw, unfiltered, honest feedback.

• Using technology and artificial intelligence to seamlessly and quickly analyze participant responses.