Royce Yahya from the LEGO Group on Behavioral Science

In today’s episode Jonathan is joined by our industry expert, Royce Yakuppur Yahya, Senior Manager Global Insights at the LEGO Group, on the topic of Behavioral Science and the Say Do Gap. Royce shares her wisdom on behavioral intelligence and reminds us about the importance of marrying System 1 with System 2 using a colorful analogy.