Consumption-Based Communities

Best Practices For Inspiring More Accurate & Authentic Research

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If you’re tired of traditional research methods that only provide a limited understanding of how consumers use products in their homes, then check out our recent webinar on ‘Consumption Based Communities’ with Ben Jordan, Associate Director, Global Insights Capabilities at Clorox.

Here are a few key takeaways from the webinar:

  1. Why Consumer Communities are Flourishing: Integrating faster and improving processes when co-creating or co-iterating with consumers live is critical. It has allowed the community space for market research to take off.
  2. Deepening Sub-Group & Cohort Understanding: “Always on” sensors can help researchers understand how smaller subgroups use products differently.
  3. Longitudinal Learning Drives Growth: You can recruit a highly engaged audience by making it easier for them to participate through video recordings and passive monitoring vs. long-form written answers.

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