How a Skincare Brand Unlocked $120M With Usage Intelligence

What if your next major growth opportunity isn’t acquiring more users – but increasing product usage among the ones you already have?

Here’s a short video showing how usage intelligence revealed a $120M opportunity simply by helping a brand understand product usage in real life and where it was falling short in comparison to its competitors.

In this video you’ll learn how to: 

• Use UseSights to uncover real usage frequency, competitive gaps, and moments of truth 
• Apply The XMOT Method to identify unmet needs and understand behavior shifts at the exact moment of product usage 
• Connect usage behavior to reformulation, packaging, and messaging decisions
• Increase usage – even without increasing penetration – to unlock meaningful growth