Why do consumers do what they do? What compels them to buy some products repeatedly and shun others? What marketing messages resonate? Many businesses resort to guesswork to answer these questions. They make some changes, test out a few different approaches, and then—if something worked—try to figure out what moved the needle. There’s a better… Continue reading→
With climate change and dramatic weather events making the news practically every week, businesses are under pressure to invest in more sustainable business practices. But will those investments pay off? Companies that are trying to improve the sustainability of their current products, move toward more eco-friendly innovation, and create compelling green marketing campaigns need to… Continue reading→
In today’s world, businesses are increasingly looking beyond their domestic markets to explore opportunities available globally. However, expanding into international markets is full of challenges, one of the most significant being the cultural differences that influence consumer behavior. Leveraging market research insights is essential for businesses aiming to navigate these complexities and succeed in global… Continue reading→
Today, Inc. Magazine revealed their annual list of the 5,000 fastest-growing private companies in the United States. We are happy to report that QualSights has been named to this list for the third year in a row! Not only that, but each time we have made this list we have been within the top 300… Continue reading→
Everywhere you turn, there are mixed messages about Gen Z consumers, whether it’s: People can’t even agree about: Then again, the conflicting research about Gen Z likely reflects their rapidly evolving views. Zoomers are still young; they’re in the process of testing the waters and forming their own perspectives. This is actually quite exciting for… Continue reading→
What is the Say/Do Gap? The say/do gap is a widespread challenge that research professionals face every day and, until recently, has been difficult to solve for. This gap is the difference between what consumers claim they do, and what their actual behavior is. In most cases, this isn’t intentional on the part of the… Continue reading→
You can make the best products in the world and still have dismal sales numbers if you make one critical mistake: not catching customers’ attention at the shelf. After all, if no one notices and then buys your products, no one will use them—and no one will fall in love with them or spread the… Continue reading→
Do market researchers want more powerful insights about their customers? Of course! That’s the entire point; no one wants to spend thousands of dollars to return mediocre information about consumer actions and desires. But if you’re not using mixed-methodology research, you may be passing up the opportunity to discover truly impactful insights. The Goal of… Continue reading→
Building a Consumer Empathy Program? Ask These 5 Questions What do consumers want today—and what are they going to want tomorrow? There’s a way to find out, but it’s not a quick fix. It requires you to step out of your own experience and into your customers’ shoes. We’re talking about building a consumer empathy… Continue reading→
Without consumer insights, your marketing team is basically playing Battleship: lobbing new ideas into the market with little or no… Continue reading→
Sometimes it seems like the last time anyone was sure of anything was in early 2020, before a pandemic turned… Continue reading→
When we look back over the past year, we are so grateful for the growth we experienced in many areas… Continue reading→
