GOOD TO THE LAST DROP

What does your toothpaste tube look like when it’s almost empty? Do you roll it up as tightly as you can? Do you cut off the bottom to get to the very last bit? 

Understanding how consumption changes once consumers have almost used all of a product is important to opening the doors to innovation.

In this case study, learn how a Fortune 500 brand: 

• Conducts a breakthrough “smart diary” project about consumption 
• Utilizes technology to understand consumption patterns when a product is almost gone 
• Leverages findings to open doors for innovation of new packaging to help consumers get to those last drops