Digging Into Dairy Habits with Smart Sensors

CASE STUDY
Home / Resource Hub / Digging Into Dairy Habits with Smart Sensors

How long does a tub of yogurt last—and what happens in the time between purchases?

When a leading dairy brand sought answers around yogurt consumption habits, they found surprising patterns hiding in plain sight. Using QualSights Smart Sensors and mobile ethnography, they tracked each usage occasion down to the gram and second—and captured in-the-moment context behind every serving.

Inside this case study, you’ll learn how the brand:

  • Identified a say-do gap in reported vs. actual consumption habits
    • Uncovered shifting portion sizes across the container lifecycle
    • Exposed the role of flavor and convenience in spontaneous snacking

    Curious what Smart Sensors could uncover in your category? Download the case study now.

    SHARE THIS POST

    Recently Added

    Exploring Demand Space with Asynchronous Qual 

    Expanding penetration in new demand spaces can be a key driver of brand growth. But how do you know

    View

    How Precise Usage Measurement Leads to Revenue Growth

    What does your toothpaste tube look like when it’s almost empty? Do you roll it up as tightly as

    View

    7 Traits To Look For in a Research Partner

    Feeling challenged or stressed out by an important research project coming up? Take a step b

    View