The Secret to Unlocking New Demand Spaces

VIDEO CASE STUDY
Home / Resource Hub / The Secret to Unlocking New Demand Spaces

“Will this product resonate in a new context?” 

It’s an age-old question, but the answer is as important as ever for brands looking to drive growth.  

So, when a top-tier chocolatier sought to expand in the late afternoon snack space with their key consumer cohort, they trusted QualSights to help.  

This two-minute video case study gives you a glimpse of how they: 

  • Unlocked the consumer mindset, approach to food, and what they look for in the new demand space

  • Obtained authentic insights on the brand’s fit for the occasion

  • Created a demand map with clear areas of focus to increase resonance

SHARE THIS POST

Recently Added

Overcoming the Challenges of Global Market Research

For companies with a global footprint, international market research is critical to expanding their

View

7 Traits To Look For in a Research Partner

Feeling challenged or stressed out by an important research project coming up? Take a step b

View

7 Mistakes To Avoid in Market Research Studies

When you’re bringing a new product to market or refining an existing product to stay ahead of cha

View