The Secret to Unlocking New Demand Spaces

VIDEO CASE STUDY
Home / Resource Hub / The Secret to Unlocking New Demand Spaces

“Will this product resonate in a new context?” 

It’s an age-old question, but the answer is as important as ever for brands looking to drive growth.  

So, when a top-tier chocolatier sought to expand in the late afternoon snack space with their key consumer cohort, they trusted QualSights to help.  

This two-minute video case study gives you a glimpse of how they: 

  • Unlocked the consumer mindset, approach to food, and what they look for in the new demand space

  • Obtained authentic insights on the brand’s fit for the occasion

  • Created a demand map with clear areas of focus to increase resonance

SHARE THIS POST

Recently Added

5 Market Research Tips for Launching New Products or Entering New Markets

Launching a new product or entering a new market can be daunting, and companies that don’t prepar

View

Fresh, Fast and Fluctuating

Increased inflation and the looming threat of a recession is undoubtedly changed the way consumers

View

Year-End Market Research: How to Maximize Impact with Insights 

We often think of the end of year as a time to hurriedly meet impending deadlines, but it also repr

View