Economic Pressure Is Reshaping Home Cleaning Habits

According to the latest data from UseSights, 17% of all-purpose cleaning spray uses are changing to save money.

From using less product and diluting sprays to spot-cleaning instead of deep-cleaning, these evolving behaviors reveal how consumers are stretching every spray.

Our latest infographic breaks down these shifts and shows how Usage Intelligence, powered by The XMOT™ Method, helps you spot emerging patterns before they impact your category performance. 

What you’ll learn:

• How consumers are changing cleaning behaviors to save money 
• The types of business questions Usage Intelligence can help you answer — from identifying risks and triggers to uncovering new growth opportunities within your category.