Digital Qualitative Research
The Problems We Solve and the Value We Provide
- Ask probing questions while remote and interact with participants in real time
- Record video without time or length limits to ensure you get exactly what you need
- Conduct research with participants using a smartphone, smart glasses or a 360° camera
- Create instant video clips for presentation through an easy-to-use drag and drop system
- Find the moments that matter fast and generate insights more quickly
Types of Digital Qualitative Research
Conduct day-in-the-life studies of customers from various demographic and geographic backgrounds to better understand their lifestyle, behavior and culture. Get insights into customers in-home activities or in-store experiences using a combination of photos, audio and video, and ask probing questions while interacting with participants live. With in-the-moment mobile ethnographies, you receive deeper insights and more accurate answers than with traditional recall-based methods.
Use diary studies to understand customer behavior on a long-term basis. Rather than using an online community website, QualSights offers diary studies through the participants’ smartphones so they can easily record their thoughts and input data wherever they are and at any time. Using a combination of video, photos, photo bursts and audio, you can gain a better understanding of your customer’s experience and the customer journey.
Remote In-Depth Interviews
Using QualSights’ platform, you can conduct interviews remotely and in real time. Conduct a live two-way HD video call with research participants, show them digital stimuli, take notes, ask probing questions, and record the interview.
Remote Focus Groups
Use QualSights to run focus groups remotely via a HD group video call. Have discussions with participants from around the world, invite interpreters to translate, take notes, bookmark/timestamp moments, and record the focus group.
Survey your participants in real time, record their reactions and dive deeper into their answers with QualSights. Ask a series of questions to multiple people and observe their facial expressions and answers, all in-context.