EXPERIENCE THE POWER OF PRECISION IHUTS.
Welcome to the next evolution of product testing.
QualSights, the fastest-growing insights company in the nation, has introduced a new platform called Product Consumption IntelligenceTM.
This platform enables innovation and insight leaders to run the most accurate, precise, and insightful IHUTs ever.
PASSIVE
Capture product consumption behavior passively for any CPG product including household goods, food and beverages, wine and spirits, beauty, and more.
PRECISE
Understand product consumption behavior down to the SKU, down to the gram, and down to the second.
ROBUST
Contextualize product consumption data by leveraging our mobile qualitative platform to quickly and easily collect rich, deep insights that fuel breakthrough innovations.
RADICALLY INNOVATIVE.
SEAMLESSLY INTEGRATED.
Powered by an always-on, cloud-connected coaster, you can now capture consumption as it happens, when it happens.
Better Data.
New KPIs.
Contextualize product consumption data by leveraging our mobile qualitative platform to quickly and easily collect rich, deep insights that fuel breakthrough innovations:
With Precision IHUTS, you can get:
- Frequency of use
- Consumption amount per occasion
- Day and time of usage
- Share of regimen
And more.
New Data.
Better Segmentation.
Passive consumption tracking introduces a brand new set of KPIs with a level of granularity many insight leaders and innovative have only dreamed about.
Imagine capturing every usage occasion — down, to the gram, down to the second. Without asking a single question.
Better Understand
Behavioral Shifts.
Most current IHUT studies are based on point-in-time usage, or at best, stated trial over a short time period.
With Precision IHUTS from QualSights, you can now accurately track behavior shifts caused by product consumption over indefinite time periods.
This breakthrough platform allows insight and innovation leaders to track even incremental changes, which can add up quickly and significantly over large populations.
More Powerful Technology.
Deeper Understanding.
But it's not enough just to see changes in the data.
With QualSights' Mobile Qualitative PlatformTM, research participants can upload videos of their experiences with products as they're using them, in the moment, to capture the "hows" and "whys" behind the "what."
This combination enables rich, deep insights with a level of convenience and speed like never before.
If Only the Soap Could Speak. Oh, the Stories it Would Tell!
Learn more about Product Consumption Intelligence.
GET IN TOUCH
Precision IHUTs are available to clients on a limited basis. Reach out to our team to learn more about how you can get started today.