CPG Innovation Framework

Inspiration Throughout the Innovation Process

QualSights has helped various Fortune 500 brands successfully cultivate a stronger understanding of their target consumer, reveal never-before-seen unmet needs and develop countless innovative products. Now, the CPG Innovation Framework will allow any business to utilize these same research tools and tactics to allow brands to confidently drive innovation forward.

How It Works

Each template is designed to meet the needs of any innovation product at any point of the product innovation cycle. You can use our pre-designed templates that contain a series of activities and tasks/questions or customize them to fit your unique research needs.

We know you value efficiency and we do too. So once you gather deep, authentic insights from our CPG Innovation Framework templates, you can look forward to efficiently analyzing your research. The CPG Innovation Framework templates have been intelligently paired with our suite of AI tools to offer you the ultimate efficiency in analysis - using a quant forward yet qual rich approach