COMMUNITIES SHOULD WORK SMARTER. NOT HARDER.
Research communities have always held great promise.
Invest the time and money upfront to recruit and screen individuals who are ready and willing to engage with your brand at a moment's notice.
The reality is often anything but. Spinning up new ad hoc projects takes more time and investment, often falling to the bottom of a long to-do list.
There's a better way.
EXPERIENCE THE POWER OF PRECISION COMMUNITIES
Welcome to the next evolution of smarter, always-on research communities.
QualSights, the fastest-growing insights company in the nation, has introduced a new platform called Product Consumption IntelligenceTM.
This platform enables innovation and insight leaders to run the most accurate, precise, and insightful Precision IHUTs and Precision Communities ever.
PASSIVE
Capture product consumption behavior passively for any CPG product including household goods, food and beverages, wine and spirits, beauty, and more.
PRECISE
Understand product consumption behavior down to the SKU, down to the gram, and down to the second.
ROBUST
Contextualize product consumption data by leveraging our mobile qualitative platform to quickly and easily collect rich, deep understanding of behavior that fuel breakthrough innovations.
RADICALLY INNOVATIVE.
SEAMLESSLY INTEGRATED.
Powered by an always-on, cloud-connected coaster, you can now capture consumption as it happens, when it happens.
Always-On.
Deeply Authentic.
This is the first-and-only, technology-enabled research methodology in the world that provides ongoing longitudinal value.
Unlike other approaches to community-based research that only generate insights when you run a point-in-time project, your Precision Community is always on, generating valuable consumption data.
Uncover New
Consumption Patterns
Discover consumption patterns across individual products and people to uncover the real drivers of consumption, including frequency and occasion learning.
With new data and KPIs, you can identify previously hidden growth opportunities, particularly in the areas of innovation, renovation, and extension.
Discover New
Trends
With Precision Communities from QualSights, you can use longitudinal consumption data for trend-spotting new brands, products, varieties, switching behaviors, pantry stocking, and more.
This helps you generate deeper empathy for your buyers as you understand how maco and mico economic trends like inflation impact their world.
Build Consumption-Based
Audiences
Run tighter projects by zeroing in on consumption-based audiences or designing next-gen product concept tests that measure actual behavior changes.
More Powerful Technology.
Deeper Understanding.
But it's not enough just to see changes in the data.
With QualSights' Mobile Qualitative PlatformTM research participants can upload videos of their experiences with products as they're using them, in the moment, to capture the "hows" and "whys" behind the "what."
This combination enables rich, deep insights with a level of convenience and speed like never before.
If Only the Soap Could Speak. Oh, the Stories it Would Tell!
Learn more about Product Consumption Intelligence.
GET IN TOUCH
Precision IHUTs are available to clients on a limited basis. Reach out to our team to learn more about how you can get started today.