Research communities have always held great promise.
Invest the time and money upfront to recruit and screen individuals who are ready and willing to engage with your brand at a moment's notice.
The reality is often anything but. Spinning up new ad hoc projects takes more time and investment, often falling to the bottom of a long to-do list.
There's a better way.
Welcome to the next evolution of smarter, always-on research communities.
QualSights, the fastest-growing insights company in the nation, has introduced a new platform called Product Consumption IntelligenceTM.
This platform enables innovation and insight leaders to run the most accurate, precise, and insightful Precision IHUTs and Precision Communities ever.
Capture product consumption behavior passively for any CPG product including household goods, food and beverages, wine and spirits, beauty, and more.
Understand product consumption behavior down to the SKU, down to the gram, and down to the second.
Contextualize product consumption data by leveraging our mobile qualitative platform to quickly and easily collect rich, deep understanding of behavior that fuel breakthrough innovations.
Precision IHUTs are available to clients on a limited basis. Reach out to our team to learn more about how you can get started today.