Without consumer insights, your marketing team is basically playing Battleship: lobbing new ideas into the market with little or no idea where they’ll land. Understanding what your customers want—based on real-world data—is the key to building a better brand strategy. According to McKinsey, consumer packaged goods (CPG) companies that use data-driven marketing can achieve a… Continue reading→
When we look back over the past year, we are so grateful for the growth we experienced in many areas of the business. In addition to the conferences and events we attended and the launch of our newest breakthrough technology, Product Consumption Intelligence, we are thrilled to have won several awards throughout 2022. These include… Continue reading→
Can you remember how much shampoo you used last week or how many times you ate cereal over the past month? You’re not alone – we can’t either. However, to gain the most accurate understanding of consumer behaviors, it’s vital to understand the methods available for collecting both recalled and passive data. Active Recall vs… Continue reading→
Meaningful work is one of those employer perks that companies just can’t buy. The pandemic has certainly helped many leaders recognize the importance of their company’s larger mission. But here at QualSights, we’ve been finding purpose in our work long before it was the cool thing to do. Of course, pretty much everyone who works… Continue reading→
Turns out there’s more to the N/A trend than just marketing. No, you’re not imagining it. Mocktails, N/A beers and alcohol-free vinos did indeed dominate the first month of your 2023 Instagram feed. And while Dry January may be over, the non-alcoholic beverage space is well worth keeping a close eye on. Of course, the… Continue reading→
Sometimes it seems like the last time anyone was sure of anything was in early 2020, before a pandemic turned… Continue reading→
Without consumer insights, your marketing team is basically playing Battleship: lobbing new ideas into the market with little or no… Continue reading→
When we look back over the past year, we are so grateful for the growth we experienced in many areas… Continue reading→
