Introducing
The XMOTTM
Method

Go Beyond Recall — Engage Consumers
at the Exact Moment of Truth.

Request Demo

The Recall Gap,
Closed.

Most research relies on
recalled behavior. But
memory fades, details blur,
and truth gets lost.

What Is
The XMOTTM Method?

The XMOTTM Method is QualSights' proprietary methodology for engaging consumers at the exact moment they use a product—enabling real-time, in-context feedback that simply wasn’t possible before.

QualSights Smart Tags and Smart Coasters detect usage passively, and our award-winning app instantly triggers an XMOTTM engagement via survey, video, or audio based on your objectives.

No recall gaps. No guesswork. Just authentic insights captured in the moment and backed by real behavior.

From Behavior to Feedback in Seconds

DETECT

DETECT

Smart Sensors Capture
Real Use

Smart Coasters and Smart Tags passively and precisely track when, how often, and how long products are used.

TRIGGER

TRIGGER

Engage at the Exact
Moment of Use

Trigger an XMOTTM (survey, video, or audio) at the exact moment of product usage to uncover the 'why' and the 'how' behind behavior.

ANALYZE

ANALYZE

Context Becomes
Clarity​

AI-powered tools and intuitive dashboards enable efficient analysis and storytelling.

Three Ways to Capture the Moment

XMOT™ Surveys

XMOTTM Surveys

Ask quick, structured
questions—ideal for usage
context, satisfaction, or
product experience.

XMOT™ Video

XMOTTM Video

Let consumers show
you how they use products,
their routines, and reactions—in
the moment and in their
own words.

XMOT™ Audio

XMOTTM Audio

Get fast, honest
reflections via voice—perfect
for capturing nuance, emotions
and natural language.

Get Answers at the Exact Moment They Matter

1. Capture In-the-moment Context

Trigger an XMOTTM engagement to understand why and how you’re product is being used, to reveal the environment, activities, and media habits influencing that moment.

2. Uncover Real-Time Value Perceptions

Trigger an XMOTTM engagement to understand how economic pressure is reshaping usage—whether your product still feels worth it, when it’s being skipped, or how behavior is shifting, from reduced frequency to new use cases or switching.

3. Uncover Emotional and Ritual Drivers

Ask consumers how they’re feeling during and after use. Is your product satisfying or underwhelming? XMOTTM helps you capture context-rich emotional cues in the moment.

4. Uncover In-the-Moment Product Pairings

Trigger an XMOTTM engagement to discover what other products are being used alongside yours and whether it’s part of a routine—uncovering natural pairings that can inspire innovation or cross-promotion.

Use it to:

5. Dig into product experience and performance

Capture real-time reactions to taste, texture, efficacy, or convenience—whether it’s a new formulation or just everyday use.

Current Next Background

XMOTTM Minutes: Your Flexible Engagement
Currency

1

With every UseSights subscription, you get a flexible pool of XMOTTM Minutes that help you engage consumers when it matters most.

2

Go broad with quick context across your full sample or go deep with rich feedback from key users. You choose the formats. You set the focus.

3

And as your research evolves, you can add more XMOTTM Minutes anytime. No setup hassles and no limits on learning.

XMOTTM Is Even
Smarter with UseSights

UseSights gives you more than just data. It gives you direction.

As you spot patterns in your dashboard, XMOTTM helps you go deeper. Engage the right consumers, at the right time, to find out what’s really going on. 


Explore UseSights
XMOT<sup>TM</sup> Is Even Smarter with UseSights

Move from Claimed to Known with XMOTTM

You’re just one trigger away from smarter, deeper insight.

Request Demo