TM
The World’s Only
Usage Intelligence
Platform
Precise usage data. Syndicated
benchmarks. True in-the-moment
engagement. All in one subscription.
Transform Usage Into Growth
UseSightsTM gives you year-round access to real, behavioral product usage data tracked passively by QualSights Smart Sensors.
It’s not just another study. It’s a growth engine that combines:
- Precise usage data for your product
- Industry-first syndicated category benchmarks
- Real-time consumer engagement via The XMOTTM Method — our proprietary approach to trigger survey, video, or audio feedback at the exact moment of product use.
What Happens
Between Purchases? Now You Know.
Researchers have long relied on recall and claimed data to understand usage. But what if you could passively capture what really happens—in real time?
UseSightsTM turns everyday routines into continuous insight. Track product usage as it happens, discover new demand spaces, and find growth in the moments between purchase and repurchase.
How It Works
Understand
Behavior in Context
Smart Sensors automatically track real-world product usage, while XMOTTM engagements capture motivations, habits, routines, and sentiment — all in the moment.
Identify
Growth Gaps
Access benchmarking data across product usage and experience metrics measured against category and competitive norms to identify opportunities for growth.
Qualify the
Opportunity
Qualify and prioritize which opportunities are worth pursuing using XMOTTM surveys to deep dive.
Experiment
with Confidence
Run custom experiments with new products, packs, messaging and more to assess real-world growth potential before scaling.
What You’ve Always Wanted to
Know Is Finally Measurable
UseSights Fills the Most Critical Gap in Your Data Stack
You can now accurately track the following without relying on recall:
- Frequency of Use
- Amount Used*
- Overall Satisfaction
- Usage Gaps
- Time of
Day Used - Day of
Week Used - Syndicated Needs
and Occasions - Category
Benchmarks - Frequency Tiers – HML
- Brand Preference
- Brand Benchmarks
Why 
TM?
Because Today’s Competitive Landscape
Demands More
Real Behavior, Not Recall
Passive sensors capture usage as it happens—no memory, no bias, no
say-do gap.
XMOTTM Engagement
Tap into your bank of XMOTTM Minutes to engage users at the exact moment of product use for custom deep dives.
Built-In Brand + Category benchmarks
Know how you compare, what to fix, and where to grow.
Ongoing Access – Not One-Off Studies
See the full picture - not
just point-in-time
snapshots.
Custom Insights. Syndicated Strength.
Leverage insights from your custom sample plus benchmarks from our syndicated data.
AI-Powered Insights + Visual Dashboard
Turn usage patterns
into faster,
clearer decisions.
One Stream of Data.
Three Powerful Paths to Growth.
Maximize Product
Superiority
Track satisfaction, uncover friction points, and understand how usage experience impacts loyalty — so you can build better products.
Activate Strategic
Frameworks
Reveal routines, demand spaces, and moments of truth that bring your brand strategy to life.
Accelerate
Product Usage
Find the levers that drive frequency, quantity, and new occasions—then scale them with confidence.
Ready to Turn Usage Data Into Your Competitive Edge?
Get a walkthrough of how UseSightsTM can help you turn product usage into growth, fast.
Request Demo