{"id":873,"date":"2023-06-07T10:37:22","date_gmt":"2023-06-07T10:37:22","guid":{"rendered":"https:\/\/www.qualsights.com\/post\/?post_type=resource_hub&#038;p=873"},"modified":"2023-10-31T15:56:34","modified_gmt":"2023-10-31T15:56:34","slug":"the-mobile-revolution-in-qualitative-market-research","status":"publish","type":"resource_hub","link":"https:\/\/www.qualsights.com\/post\/resource-center\/the-mobile-revolution-in-qualitative-market-research","title":{"rendered":"The Mobile Revolution in Qualitative Market Research"},"content":{"rendered":"\n<p style=\"font-size:18px\">When it comes to qualitative research, brands have primarily relied on in-person focus groups and face-to-face interviews for years. While those types of studies were effective in the past, they can also be extremely costly, time-consuming, subject to bias, and geographically limited. But thanks to rapid advances in technology, insights professionals can now conduct reliable qualitative research from mobile devices.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Yep, you heard that right. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">You can now join consumers on their buying journey &#8211; both online and in traditional stores &#8211; and experience their reactions firsthand as they use your products in their own homes &#8211; all through their smartphones.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Download this eBook to learn:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"tickicon\">How qualitative market research has evolved through technology.<\/li>\n\n\n\n<li class=\"tickicon\">The advantages of digital qualitative research tools over traditional methods,&nbsp;<strong>including capturing consumer behavior in-context, in-the-moment, in real-life settings and situations.<\/strong><\/li>\n\n\n\n<li class=\"tickicon\">Best practices in digital qualitative research studies and how to leverage learnings.<\/li>\n<\/ul>\n","protected":false},"featured_media":885,"template":"","resource_category":[22],"resource_tag":[26],"class_list":["post-873","resource_hub","type-resource_hub","status-publish","has-post-thumbnail","hentry","resource_category-ebook","resource_tag-mobile-qual"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/resource_hub\/873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/resource_hub"}],"about":[{"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/types\/resource_hub"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/media\/885"}],"wp:attachment":[{"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/media?parent=873"}],"wp:term":[{"taxonomy":"resource_category","embeddable":true,"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/resource_category?post=873"},{"taxonomy":"resource_tag","embeddable":true,"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/resource_tag?post=873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}