{"id":786,"date":"2023-04-27T15:25:41","date_gmt":"2023-04-27T15:25:41","guid":{"rendered":"https:\/\/www.qualsights.com\/post\/?post_type=resource_hub&#038;p=786"},"modified":"2023-10-31T15:55:41","modified_gmt":"2023-10-31T15:55:41","slug":"webinar-consumption-based-communities","status":"publish","type":"resource_hub","link":"https:\/\/www.qualsights.com\/post\/resource-center\/webinar-consumption-based-communities","title":{"rendered":"Consumption-Based Communities"},"content":{"rendered":"\n<p style=\"font-size:18px\">If you&#8217;re tired of traditional research methods that only provide a limited understanding of how consumers use products in their homes, then check out our recent webinar on <strong>&#8216;Consumption Based Communities&#8217; with Ben Jordan, Associate Director, Global Insights Capabilities at Clorox<\/strong>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Here are a few key takeaways from the webinar:<\/p>\n\n\n\n<ol class=\"wp-block-list\" style=\"font-size:18px\">\n<li class=\"tickicon\"><strong>Why Consumer Communities are Flourishing<\/strong>: Integrating faster and improving processes when co-creating or co-iterating with consumers live is critical. It has allowed the community space for market research to take off.<\/li>\n\n\n\n<li class=\"tickicon\"><strong>Deepening Sub-Group &amp; Cohort Understanding<\/strong>: &#8220;Always on&#8221; sensors can help researchers understand how smaller subgroups use products differently.<\/li>\n\n\n\n<li class=\"tickicon\"><strong>Longitudinal Learning Drives Growth<\/strong>: You can recruit a highly engaged audience by making it easier for them to participate through video recordings and passive monitoring vs. long-form written answers.<\/li>\n<\/ol>\n","protected":false},"featured_media":790,"template":"","resource_category":[18],"resource_tag":[24],"class_list":["post-786","resource_hub","type-resource_hub","status-publish","has-post-thumbnail","hentry","resource_category-webinar","resource_tag-product-consumption-intelligence"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/resource_hub\/786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/resource_hub"}],"about":[{"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/types\/resource_hub"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/media\/790"}],"wp:attachment":[{"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/media?parent=786"}],"wp:term":[{"taxonomy":"resource_category","embeddable":true,"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/resource_category?post=786"},{"taxonomy":"resource_tag","embeddable":true,"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/resource_tag?post=786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}