{"id":608,"date":"2023-04-24T14:43:20","date_gmt":"2023-04-24T14:43:20","guid":{"rendered":"https:\/\/www.qualsights.com\/post\/?post_type=resource_hub&#038;p=608"},"modified":"2023-10-31T15:53:58","modified_gmt":"2023-10-31T15:53:58","slug":"checklist-basics-of-quantitative-qualitative-market-research","status":"publish","type":"resource_hub","link":"https:\/\/www.qualsights.com\/post\/resource-center\/checklist-basics-of-quantitative-qualitative-market-research","title":{"rendered":"The Basics of Quantitative and Qualitative Market Research"},"content":{"rendered":"\n<p style=\"font-size:18px\"><span data-contrast=\"auto\">Are you having difficulties connecting with your target market? It may be because you don\u2019t know them as well as you think.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\"><span data-contrast=\"auto\">Deeply understanding your consumers is key to creating products or services that they need. Market research and consumer insights can help you bridge the gap between you and your target market.<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\"><span data-contrast=\"auto\">Market research is when a brand conducts research studies to better connect with its consumers. Companies often conduct two types of market research: quantitative and qualitative<\/span>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\"><span data-contrast=\"auto\">Conducting both types of studies can get you:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\">\n<li class=\"tickicon\">Access to a large enough pool of consumers to make decisions based on<\/li>\n\n\n\n<li class=\"tickicon\">Accurate and in-depth answers about what consumers need<\/li>\n\n\n\n<li class=\"tickicon\">The ability to connect with consumers more personally<\/li>\n\n\n\n<li class=\"tickicon\">And More!<\/li>\n<\/ul>\n\n\n\n<p style=\"font-size:18px\">Learn more about the basics of these research methods and the benefits of each below!&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div\n\t\tclass=\"free align wp-block-btn-button\"\tid='btnButton-1'\n\tdata-nonce='&quot;26a92a5185&quot;'\n\tdata-attributes='{&quot;cId&quot;:&quot;79229af7-3&quot;,&quot;text&quot;:&quot;&lt;strong&gt;DOWNLOAD&lt;\\\/strong&gt;&quot;,&quot;url&quot;:&quot;https:\\\/\\\/23595215.fs1.hubspotusercontent-na1.net\\\/hubfs\\\/23595215\\\/Un-Gated%20Content\\\/QualSights_Basics%20of%20Quant%20and%20Qual%20Research-checklist.pdf&quot;,&quot;target&quot;:&quot;_blank&quot;,&quot;isDownload&quot;:true,&quot;icon&quot;:{&quot;class&quot;:&quot;fas fa-download&quot;,&quot;name&quot;:&quot;download&quot;},&quot;size&quot;:&quot;large&quot;,&quot;animationType&quot;:&quot;&quot;,&quot;typography&quot;:{&quot;fontSize&quot;:20,&quot;fontWeight&quot;:400,&quot;textDecoration&quot;:&quot;none&quot;,&quot;fontFamily&quot;:&quot;Montserrat&quot;,&quot;fontCategory&quot;:&quot;sans-serif&quot;,&quot;fontVariant&quot;:400},&quot;colors&quot;:{&quot;color&quot;:&quot;#fff&quot;,&quot;bg&quot;:&quot;rgba(254, 152, 0, 1)&quot;},&quot;hovColors&quot;:{&quot;color&quot;:&quot;#fff&quot;,&quot;bg&quot;:&quot;rgba(0, 33, 51, 1)&quot;},&quot;padding&quot;:{&quot;vertical&quot;:&quot;14px&quot;,&quot;horizontal&quot;:&quot;30px&quot;},&quot;border&quot;:{&quot;radius&quot;:&quot;5px&quot;},&quot;shadow&quot;:[],&quot;align&quot;:&quot;&quot;,&quot;cPostId&quot;:&quot;&quot;,&quot;actionType&quot;:&quot;link&quot;,&quot;security&quot;:&quot;none&quot;,&quot;securityPassword&quot;:&quot;&quot;,&quot;tooltip&quot;:&quot;&quot;,&quot;tooltipPos&quot;:&quot;top&quot;,&quot;attrs&quot;:{&quot;rel&quot;:&quot;noreferrer&quot;,&quot;referrerpolicy&quot;:&quot;no-referrer&quot;},&quot;hideOn&quot;:{&quot;desktop&quot;:false,&quot;tablet&quot;:false,&quot;mobile&quot;:false},&quot;downloadFileName&quot;:&quot;&quot;,&quot;isUpIcon&quot;:false,&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;},&quot;iconPos&quot;:&quot;left&quot;,&quot;type&quot;:&quot;flat&quot;,&quot;isFullWidth&quot;:false,&quot;popup&quot;:{&quot;type&quot;:&quot;image&quot;,&quot;content&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;width&quot;:&quot;&quot;},&quot;animationDuration&quot;:0.4,&quot;addID&quot;:&quot;&quot;,&quot;addCSS&quot;:&quot;&quot;,&quot;alignment&quot;:&quot;center&quot;}'\n\tdata-info='{&quot;userRoles&quot;:[],&quot;loginURL&quot;:&quot;https:\\\/\\\/www.qualsights.com\\\/post\\\/wp-login.php&quot;}'\n\tdata-pipecheck=''\n><\/div>","protected":false},"featured_media":760,"template":"","resource_category":[31],"resource_tag":[23],"class_list":["post-608","resource_hub","type-resource_hub","status-publish","has-post-thumbnail","hentry","resource_category-checklist","resource_tag-research-industry-insights"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/resource_hub\/608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/resource_hub"}],"about":[{"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/types\/resource_hub"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/media\/760"}],"wp:attachment":[{"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/media?parent=608"}],"wp:term":[{"taxonomy":"resource_category","embeddable":true,"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/resource_category?post=608"},{"taxonomy":"resource_tag","embeddable":true,"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/resource_tag?post=608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}