{"id":1834,"date":"2025-11-04T06:50:59","date_gmt":"2025-11-04T06:50:59","guid":{"rendered":"https:\/\/www.qualsights.com\/post\/?post_type=resource_hub&#038;p=1834"},"modified":"2025-12-09T07:34:40","modified_gmt":"2025-12-09T07:34:40","slug":"how-usage-intelligence-unlocks-120m","status":"publish","type":"resource_hub","link":"https:\/\/www.qualsights.com\/post\/resource-center\/how-usage-intelligence-unlocks-120m","title":{"rendered":"How a Skincare Brand Unlocked $120M With Usage Intelligence"},"content":{"rendered":"\n<p>What if your next major growth opportunity isn\u2019t acquiring more users \u2013 but increasing product usage among the ones you already have?<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Here\u2019s a short video showing how usage intelligence revealed a $120M opportunity simply by helping a brand understand product usage in real life and where it was falling short in comparison to its competitors.<\/p>\n\n\n\n<p>In this video you&#8217;ll learn how to:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use UseSights to uncover real usage frequency, competitive gaps, and moments of truth\u00a0<\/li>\n\n\n\n<li>Apply The XMOT Method to identify unmet needs and understand behavior shifts at the exact moment of product usage\u00a0<\/li>\n\n\n\n<li>Connect usage behavior to reformulation, packaging, and messaging decisions<\/li>\n\n\n\n<li>Increase usage \u2013 even without increasing penetration \u2013 to unlock meaningful growth<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n","protected":false},"featured_media":1896,"template":"","resource_category":[57],"resource_tag":[],"class_list":["post-1834","resource_hub","type-resource_hub","status-publish","has-post-thumbnail","hentry","resource_category-video-case-study"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/resource_hub\/1834","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/resource_hub"}],"about":[{"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/types\/resource_hub"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/media\/1896"}],"wp:attachment":[{"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/media?parent=1834"}],"wp:term":[{"taxonomy":"resource_category","embeddable":true,"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/resource_category?post=1834"},{"taxonomy":"resource_tag","embeddable":true,"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/resource_tag?post=1834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}