{"id":1760,"date":"2025-06-04T17:12:16","date_gmt":"2025-06-04T17:12:16","guid":{"rendered":"https:\/\/www.qualsights.com\/post\/?post_type=resource_hub&#038;p=1760"},"modified":"2025-06-04T17:26:30","modified_gmt":"2025-06-04T17:26:30","slug":"uncovering-new-consumer-preferences-for-snack-innovation","status":"publish","type":"resource_hub","link":"https:\/\/www.qualsights.com\/post\/resource-center\/uncovering-new-consumer-preferences-for-snack-innovation","title":{"rendered":"Uncovering New Preferences for Snack Innovation"},"content":{"rendered":"\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>How do you uncover what consumers really want when they don\u2019t say it out loud?<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>When a leading snack brand was looking for innovation opportunities to stay ahead of the competition, they partnered with QualSights for a Smart Discovery study, placing Smart Tags on snacks in 50 households to passively track in-home snacking occasions.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Watch our short video case study to discover the surprising insights that <strong>sparked a 12% increase in market share in just six months<\/strong>.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"featured_media":1761,"template":"","resource_category":[57],"resource_tag":[55,29,26],"class_list":["post-1760","resource_hub","type-resource_hub","status-publish","has-post-thumbnail","hentry","resource_category-video-case-study","resource_tag-asynchronous-qual","resource_tag-mobile-ethnography","resource_tag-mobile-qual"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/resource_hub\/1760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/resource_hub"}],"about":[{"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/types\/resource_hub"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/media\/1761"}],"wp:attachment":[{"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/media?parent=1760"}],"wp:term":[{"taxonomy":"resource_category","embeddable":true,"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/resource_category?post=1760"},{"taxonomy":"resource_tag","embeddable":true,"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/resource_tag?post=1760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}