{"id":1726,"date":"2025-04-28T13:33:00","date_gmt":"2025-04-28T13:33:00","guid":{"rendered":"https:\/\/www.qualsights.com\/post\/?post_type=resource_hub&#038;p=1726"},"modified":"2025-04-29T15:32:28","modified_gmt":"2025-04-29T15:32:28","slug":"webinar-ai-and-passive-data-bridging-gap-in-consumer-insights","status":"publish","type":"resource_hub","link":"https:\/\/www.qualsights.com\/post\/resource-center\/webinar-ai-and-passive-data-bridging-gap-in-consumer-insights","title":{"rendered":"Bridging the Consumer Gap: AI &amp; Passive Data for Deeper Insights"},"content":{"rendered":"\n<p style=\"line-height:2.2\"><span=\"font-size:16px\">Today\u2019s research methods often struggle to capture the full picture of consumer behavior. Traditional surveys and interviews rely on recall, leaving gaps in understanding.\u202f&nbsp;<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"line-height:2.2\"><span=\"font-size:16px\">However, advances in <strong>AI-driven voice moderation and passive data collection<\/strong> are enabling a more <strong>complete, real-time view of consumer behavior.<\/strong><\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"line-height:2.2\"><span=\"font-size:16px\">In this panel discussion, we explore the latest innovations in tech-enabled research methods and how they\u2019re helping brands build stronger, more meaningful connections with consumers.\u202f<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"line-height:2.2\"><span=\"font-size:16px\"><strong>Meet the Panel:<\/strong><\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"line-height:2.2\"><li style=\"font-size:16px\"><strong>Nihal Advani<\/strong> &#8211; Founder &#038; CEO, QualSights<\/li>\n  <li style=\"font-size:16px\"><strong>Susan Schwallie<\/strong> &#8211; Global Head, Sensors, QualSights<\/li>\n  <li style=\"font-size:16px\"><strong>Mitch Barns<\/strong> &#8211; Former CEO, Nielson; Board of Directors, QualSights<\/li><\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:16px\">Watch the recording to learn how you can:<\/p>\n\n\n\n<ol style=\"font-size:18px\" class=\"wp-block-list\">\n<li class=\"tickicon\" style=\"font-size:16px\"><strong>Unlock Consumer Empathy Through AI: <\/strong>Discover how AI-powered voice moderation is bridging the gap between qualitative and quantitative research, enabling consumer conversations at the \u201cexact moment of truth.&nbsp;<\/li>\n\n\n\n<li class=\"tickicon\" style=\"font-size:16px\"><strong>Leverage Passive Data for Unbiased Insights: <\/strong>Learn how real-time, sensor-based tracking reveals true consumption behaviors and eliminates recall bias.\u00a0<\/li>\n\n\n\n<li class=\"tickicon\" style=\"font-size:16px\"><strong>Apply Tech-Enabled Insights for Growth:<\/strong> See how brands are using AI and passive data to uncover hidden opportunities, refine product development, and drive revenue growth.\u202f&nbsp;<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n","protected":false},"featured_media":1736,"template":"","resource_category":[18],"resource_tag":[24],"class_list":["post-1726","resource_hub","type-resource_hub","status-publish","has-post-thumbnail","hentry","resource_category-webinar","resource_tag-product-consumption-intelligence"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/resource_hub\/1726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/resource_hub"}],"about":[{"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/types\/resource_hub"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/media\/1736"}],"wp:attachment":[{"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/media?parent=1726"}],"wp:term":[{"taxonomy":"resource_category","embeddable":true,"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/resource_category?post=1726"},{"taxonomy":"resource_tag","embeddable":true,"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/resource_tag?post=1726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}