{"id":1688,"date":"2024-11-20T17:36:33","date_gmt":"2024-11-20T17:36:33","guid":{"rendered":"https:\/\/www.qualsights.com\/post\/?post_type=resource_hub&#038;p=1688"},"modified":"2024-11-20T17:36:34","modified_gmt":"2024-11-20T17:36:34","slug":"exploring-demand-space-with-asynchronous-qual","status":"publish","type":"resource_hub","link":"https:\/\/www.qualsights.com\/post\/resource-center\/exploring-demand-space-with-asynchronous-qual","title":{"rendered":"Exploring Demand Space with Asynchronous Qual\u00a0"},"content":{"rendered":"\n<p>Expanding penetration in new demand spaces can be a key driver of brand growth. But how do you know if your product will resonate with target consumers in a new context?&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>A leading chocolate maker wanted to explore the Afternoon Pick-Me-Up snack space as a growth opportunity with the Weeknight Warriors, a consumer group that often turns to late afternoon snacks to tide them over through after-work activities.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In this case study, you\u2019ll learn how partnering with QualSights helped them:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understand the Weeknight Warrior mindset, approach to food, and what they look for in Afternoon Pick-Me-Up snacks through in-context insights that bridged the say-do gap\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Obtain authentic insights on their perceptions of the brand and its fit for the demand space.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create a demand map with clear areas of focus to increase resonance in Afternoon Pick-Me-Up Occasions\u00a0<\/li>\n<\/ul>\n","protected":false},"featured_media":1692,"template":"","resource_category":[28],"resource_tag":[55,26],"class_list":["post-1688","resource_hub","type-resource_hub","status-publish","has-post-thumbnail","hentry","resource_category-case-study","resource_tag-asynchronous-qual","resource_tag-mobile-qual"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/resource_hub\/1688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/resource_hub"}],"about":[{"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/types\/resource_hub"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/media\/1692"}],"wp:attachment":[{"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/media?parent=1688"}],"wp:term":[{"taxonomy":"resource_category","embeddable":true,"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/resource_category?post=1688"},{"taxonomy":"resource_tag","embeddable":true,"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/resource_tag?post=1688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}