{"id":1587,"date":"2024-07-30T14:32:16","date_gmt":"2024-07-30T14:32:16","guid":{"rendered":"https:\/\/www.qualsights.com\/post\/?post_type=resource_hub&#038;p=1587"},"modified":"2024-11-13T19:00:01","modified_gmt":"2024-11-13T19:00:01","slug":"the-inside-scoop","status":"publish","type":"resource_hub","link":"https:\/\/www.qualsights.com\/post\/resource-center\/the-inside-scoop","title":{"rendered":"A Deep-Dive into Protein Powder Consumer Preferences to Fuel Innovation\u00a0"},"content":{"rendered":"\n<p>Bringing a new product to market &#8211; particularly one in an on-the-rise category &#8211; requires a deep understanding of your consumers. In addition to decoding category habits &amp; routines with as much precision as possible, it\u2019s also important to uncover opportunities to carve out a competitive edge.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>In this case study, learn how QualSights helped a CPG leader looking to innovate in a trending category:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Obtain passive and precise data<\/strong> on product consumption routines and dosing amounts by leveraging QualSights\u2019 always-on, cloud connected Smart Sensors&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Gain real-time observational insights <\/strong>from consumers in-store to unveil key purchase considerations, which brands stand out on shelves, and which on-pack claims hold most sway&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Propel speed to decision making <\/strong>by enlisting QualSights\u2019 full-service research team for a detailed report synthesizing the findings and identifying innovation opportunities, along with highlight reels to keep the consumer story alive during each stage of product development<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"featured_media":1687,"template":"","resource_category":[28],"resource_tag":[40],"class_list":["post-1587","resource_hub","type-resource_hub","status-publish","has-post-thumbnail","hentry","resource_category-case-study","resource_tag-consumption-sensor-technology"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/resource_hub\/1587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/resource_hub"}],"about":[{"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/types\/resource_hub"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/media\/1687"}],"wp:attachment":[{"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/media?parent=1587"}],"wp:term":[{"taxonomy":"resource_category","embeddable":true,"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/resource_category?post=1587"},{"taxonomy":"resource_tag","embeddable":true,"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/resource_tag?post=1587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}