{"id":1218,"date":"2024-01-04T10:48:28","date_gmt":"2024-01-04T10:48:28","guid":{"rendered":"https:\/\/www.qualsights.com\/post\/?post_type=resource_hub&#038;p=1218"},"modified":"2024-01-04T15:41:30","modified_gmt":"2024-01-04T15:41:30","slug":"understand-your-consumers-and-anticipate-their-needs-2023-market-research-trends-and-tips","status":"publish","type":"resource_hub","link":"https:\/\/www.qualsights.com\/post\/resource-center\/understand-your-consumers-and-anticipate-their-needs-2023-market-research-trends-and-tips","title":{"rendered":"Market Research Trends &#038; Tips We Learned From 2023"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Understand Your Consumers and Anticipate Their Needs: Market Research Trends &amp; Tips We Learned From 2023<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p style=\"font-size:18px\">How did 2023 unfold for\u00a0corporate researchers and which advances in technology helped unlock important opportunities for growth and innovation? \u00a0<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">In this eBook, you will learn about the key trends and pivots in research approaches this year and gain helpful&nbsp;tips to propel your&nbsp;2024 learning plans, including: &nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"tickicon\">Moving from assumptions &amp; consumer recollection to <strong>reliable product consumption data to bridge the say\/do gap and spot innovation opportunities<\/strong>&nbsp;<\/li>\n\n\n\n<li class=\"tickicon\">Evolving from marketing in the company\u2019s voice to <strong>marketing in the customer\u2019s voice<\/strong>&nbsp;<\/li>\n\n\n\n<li class=\"tickicon\">Shifting from guessing what motivated consumers to&nbsp;<strong>consumer empathy&nbsp;programs to make consumer-centric business decisions backed by data<\/strong> &nbsp;<\/li>\n<\/ul>\n","protected":false},"featured_media":1249,"template":"","resource_category":[22],"resource_tag":[23],"class_list":["post-1218","resource_hub","type-resource_hub","status-publish","has-post-thumbnail","hentry","resource_category-ebook","resource_tag-research-industry-insights"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/resource_hub\/1218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/resource_hub"}],"about":[{"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/types\/resource_hub"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/media\/1249"}],"wp:attachment":[{"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/media?parent=1218"}],"wp:term":[{"taxonomy":"resource_category","embeddable":true,"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/resource_category?post=1218"},{"taxonomy":"resource_tag","embeddable":true,"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/resource_tag?post=1218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}