{"id":819,"date":"2023-05-16T10:53:25","date_gmt":"2023-05-16T10:53:25","guid":{"rendered":"https:\/\/www.qualsights.com\/post\/?p=819"},"modified":"2024-07-18T13:41:05","modified_gmt":"2024-07-18T13:41:05","slug":"leveraging-ihuts-to-make-smarter-decisions","status":"publish","type":"post","link":"https:\/\/www.qualsights.com\/post\/leveraging-ihuts-to-make-smarter-decisions","title":{"rendered":"Leveraging IHUTs to Make Smarter Decisions"},"content":{"rendered":"\n

Remember that thing in 2020 that completely upended all of our lives? Sure you do. And while most of us wouldn\u2019t want to relive that chaotic time, it did lead to a few positive changes. Many of us learned that we could, in fact, work effectively from home and live in our comfy pants full-time. Restaurants were allowed to offer <\/span>carryout cocktails<\/span><\/a>! And without the option of conducting in-person focus tests, market researchers ramped up their use of a far more effective approach to gathering consumer feedback: in-home usage tests, or IHUTs.  <\/span><\/p>\n\n\n\n

The crisis has\u2014thankfully\u2014ended, but IHUTs are here to stay. Let\u2019s break down what IHUTs are and how CPG companies can leverage them to make smarter decisions. <\/span> <\/span><\/p>\n\n\n\n

What Are In-Home Usage Tests (IHUTs)? <\/span><\/strong><\/h2>\n\n\n\n

In-home usage tests, or IHUTs, are a research method that puts test products in the hands of consumers so they can use them at home under natural conditions. Companies can use IHUTs to assess changes to the design, packaging, branding, and formula of an existing product, or to evaluate the market interest in an entirely new product. As consumers use their test products, they provide feedback to the research team, letting them know what works, what doesn\u2019t, and what would be amazing with just a little tweak here or there.<\/span> <\/span><\/p>\n\n\n\n

Researchers can gather that feedback in a variety of ways, depending on geography, availability, schedules, and more. For example, they might use any combination of…<\/span> <\/span><\/p>\n\n\n\n