{"id":468,"date":"2023-04-07T12:19:24","date_gmt":"2023-04-07T12:19:24","guid":{"rendered":"https:\/\/www.qualsights.com\/post\/?p=468"},"modified":"2023-11-24T09:36:02","modified_gmt":"2023-11-24T09:36:02","slug":"how-passive-data-drives-better-cpg-research-insights","status":"publish","type":"post","link":"https:\/\/www.qualsights.com\/post\/how-passive-data-drives-better-cpg-research-insights","title":{"rendered":"How Passive Data Drives Better CPG Research Insights"},"content":{"rendered":"

If you aren\u2019t already aware, passive data – as opposed to recalled data – <\/span>leads to much more accurate monitoring of product consumption<\/span><\/a> when you\u2019re conducting a research study.<\/span><\/p>\n

Why is that? Well, because human recall is inherently flawed. Just think about how busy, stressed, and tired the average person is nowadays. Now factor in a survey, ANOTHER thing they have to get done on top of everything else. Are you really going to get the accurate insights you need?<\/span><\/p>\n

Yes, recalled insights can be helpful to a certain extent. However, you\u2019ll simply never be able to get the precise level of measurement needed if only relying on consumer surveys taking weeks, or even days, after the fact as you could if you took advantage of <\/span>recent research technologies<\/span><\/a> that have been developed. What were the driving forces behind this innovation?<\/span><\/p>\n

Well, consumption of typical CPG products can be a very tough nut to crack for brands looking to gain an edge over their competition. You know you can\u2019t be behind your consumer\u2019s shoulder at every second of the day, but passive data measurement removes that challenge from the research equation entirely. With the recent technologies that have been developed, you can now know exactly when a consumer uses a product, including how many times per day or week, or at what exact time. You can even know how much they use on any given usage occasion.<\/span><\/p>\n

Here are a few reasons why businesses need to leverage passive data collection technology in their consumption research.<\/span><\/p>\n

People Aren\u2019t Always \u201cOn\u201d<\/b><\/span><\/h2>\n

For some, the home is a peaceful sanctuary from the hectic world outside. For others, especially large families, home can be even more chaotic. For both of these types though, home is likely not a place where they are mindful of every single action they take with the products they use on a regular basis.<\/span><\/p>\n

Let\u2019s say you just woke up after a long night of little sleep. When you head to the bathroom to start your morning routine, are you really thinking about how much soap you\u2019re using to wash your face? Or how much toothpaste you\u2019re putting on the brush? Of course not, because you\u2019re still barely functional until you get your third cup of joe.<\/span><\/p>\n

If a parent works from home, are they really going to remember how much dishwasher detergent they used while cramming in some housework in between Zoom calls? Not when they\u2019re focused on meeting a deadline before the end of the day or who is picking up the kids from school.<\/span><\/p>\n

No Two Days Are the Same<\/b><\/span><\/h2>\n

Let\u2019s say you\u2019re developing other personal care products like makeup or hair styling cream. If someone plans on just having a lazy day at home where they\u2019re binging TV shows and ordering pizza delivery, you can probably assume many of them won\u2019t be using as much of those types of products – if they\u2019re using any at all – as they would on a weekend date night.<\/span><\/p>\n

But let\u2019s say your brand has big ambitions for the coming year. You want to get as granular as possible in search of new growth opportunities. In most cases, even slight changes to design or packaging can lead to millions of dollars of revenue gained – or lost – over a brand\u2019s entire consumer base over a period of time, because those things directly impact the way the consumer is using a product.<\/span><\/p>\n

Even specific messaging on the product itself – not just the marketing before they buy it – can influence how a consumer integrates it into their lifestyle and routine. Passive data can help you test out different messages with different consumers and see which ones drive more usage occasions.<\/span><\/p>\n

With so much revenue at stake, with so much competition, and with so many potential new customers out there, you simply can\u2019t be relying on flawed insights. <\/span><\/i>Schedule a personalized demo<\/span><\/i><\/a> and check out how QualSights\u2019 Product Consumption Intelligence technology can help your brand find the next growth opportunity.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

If you aren\u2019t already aware, passive data – as opposed to recalled data – leads to much more accurate monitoring…<\/p>\n","protected":false},"author":1,"featured_media":469,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[4],"tags":[16],"class_list":["post-468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-product-consumption-intelligence"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/posts\/468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/comments?post=468"}],"version-history":[{"count":2,"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/posts\/468\/revisions"}],"predecessor-version":[{"id":1193,"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/posts\/468\/revisions\/1193"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/media\/469"}],"wp:attachment":[{"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/media?parent=468"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/categories?post=468"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/tags?post=468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}